Comedy news & media
Comedy Hype
1.1M and counting.
Came in as a media brand looking for room. Grew into a major comedy news brand — most of it recorded inside the lab.
Watch Comedy Hype ↗Six businesses. Six stories. Same room.
Businesses that came through Waterlab left knowing what they were. Each carries a mark — Focused at Waterlab — earned through the work, never sold. The six below are not a network. They are a lineage.
Came in as a media brand looking for room. Grew into a major comedy news brand — most of it recorded inside the lab.
Watch Comedy Hype ↗
A "nothing-to-lose" podcast about pop culture, hosted by veteran comedian Pierre Edwards. Recorded at the lab; guests included Deon Cole.
Listen to Pierre's Panic Room ↗
A tasting room curated at the lab by writer and spirits professional Shannon S. Evans — built on the conviction that drinks, places, and people shape one another.
Visit Holy Sip ↗
A scriptwriters' studio that developed story for film and TV producers. The writers' room sat inside the lab — walls scene-by-scene in dry-erase. Now consulting from Atlanta and Detroit.
Visit Bridge 17 ↗
A streetwear and denim label — its first pieces cut and stitched from a garment studio at the lab.
Follow MF Blu ↗
A next-gen mobile media network for diverse creative voices, shaped early at the lab. Now building the gateway to the global creative economy.
Visit Snake Nation ↗